Our Story
The Heart Behind Our Jewelry
From a late-night sketch to a 15 person team — here’s how OUMO came to life.
2020
We’re two women from two corners of the world — one from California, the other from Switzerland — brought together by our love for piercings and the belief that jewelry should never hurt to wear.
We launched OUMO in 2020, right after graduating. Back then, it was just the two of us — answering customer emails during the day, packing orders at night, and sketching out designs between coffee runs. Our mission was simple: create jewelry that felt personal, safe for sensitive ears, and easy to style for everyday life.
Design to express, made to last.
2021
- Team grows to 4 — a small but mighty crew with a shared love for piercings.
- Welcomed our first international customers.
- Released our first flatback ear piercings & body jewelry collection — designed for comfort, made to stay in.
- Hand-packed and shipped every single order ourselves (yes, even on weekends).
2022
- Surpassed 10,000 orders fulfilled — a milestone that felt surreal.
- Built a loyal, growing community across Instagram and TikTok, with piercings that sparked conversation and creativity.
- Expanded our earring range with new gemstones, hoops, and curated sets.
- Invested in better packaging, faster shipping, and more thoughtful designs — because every detail matters.
2023
- Expanded our team to 15 people.
- Completed major warehouse upgrades for global fulfillment.
- Expanded beyond piercings: launched our first ring and necklace lines.
2024
- COVID made everything harder — logistics, production, and even staying motivated.
- But our team stayed close, our customers stayed loyal, and we kept creating.
- It was tough. But we turned challenge into momentum.
2025
- Continued to grow with our community — more piercings, more rings, more stories.
- 100+ styles released, each designed for real ears, real moments, real you.
- Reached new milestones: thousands of customers in the UK, Australia, Canada, and Singapore now wear OUMO.
"I see beauty in quiet forms shaped with care and designed to endure both daily wear and timeless memories."
Founder & Creative Director